The largest loyalty program in Denmark needed a redesign of their website. Besides earning points and redeeming prizes, the user is also offered beauty and health tips, in-depth articles, product news and more. We wanted to create a warm, explorative site that differentiated itself from its sister – the Matas webshop. The Club Matas website was created while I worked for Wunderman Copenhagen.
My role: Art Direction / Design Lead
CRM / Responsive Web Design