PANDORA had (at the time of creating this campaign) almost 8 million club members as well as 7 million Facebook Page likes. Each year, the PANDORA Club dedicates a collector’s item to their many fans.
For the 2016 Club Charm we created a campaign with the tagline “Inspired by You,” because each piece of PANDORA tells a story – and the stories come from the wearers. In a way the fans create the brand.
The idea was to get the fans to share a picture of their favourite charm and tell its story. The end product was a reveal of the 2016 Club Charm built up by a mosaic with the many photos that were shared. On the landing page, the fans could take a deeper dive and read each others’ stories. The campaign was created while I worked for Wunderman Copenhagen.
My role: Concept / Art Direction / Design Lead / UX / Timeline
Campaign / CRM / Social
2016PANDORA Collector's Items