LUXREADERS VISUAL IDENTITY

LUXREADERS is an online shop that sells quality glasses and sunglasses at a reasonable price. As a startup they needed a full new visual identity including logo, typography, colours and graphical elements. The idea behind the logo is to have the word “READ” be disrupted, indicating a need for glasses. The style we wanted was a fresh, fashionable look & feel that conveys the brand’s ‘value for money’ message.

My role: Art direction / Design


Client

LUXREADERS

Date

2017

Category

Visual Identity, Branding

luxreaders.com