LUXREADERS is an online shop that sells quality glasses and sunglasses at a reasonable price. As a startup they needed a full new visual identity including logo, typography, colours and graphical elements. The idea behind the logo is to have the word “READ” be disrupted, indicating a need for glasses. The style we wanted was a fresh, fashionable look & feel that conveys the brand’s ‘value for money’ message.
My role: Art direction / Design
Visual Identity, Brandingluxreaders.com