Lannebo is a Swedish fund management company with offices in Stockholm and Copenhagen – focused on active management in regions and industries where they maintain a very high expertise.
They needed a “facelift” in terms of their visual profile but wanted to keep a part of their original identity (the logo and a blue colour). The keywords we worked with were: Professional, Trustworthy, Personal, Genuine, Responsible and Modern. Lannebo’s Communications Manager and I worked closely to come up with a profile that fit them and met all the criteria. Furthermore, they needed to update several merchandise, templates and elements which I also helped create for them.
My role: Art direction / Design / Consulting
Visual Identity, Branding