Yodabee is a leading supplier of exclusive hygiene products to companies that prioritise inclusive workplaces and staff care.

They needed a new identity to match their progressive, caring and female-driven brand. Together with the client, we updated the the whole visual language, including the logo, colour palette, typography, imagery and patterns. We worked with a set of keywords that encapsulated the spirit of the brand and translated it to a visual universe that is colourful and bright, yet minimalistic and clean.