I’ve had the privilege of working with Pandora, the world’s leading jewellery brand, on countless campaigns spanning all channels. Especially digital channels like web, social, dooh and emails. This project was the global launch of new lab-grown diamond pieces in their Diamonds collection – a brilliant expansion that highlights both innovation and elegance.

My role centered on designing emails that drew readers in, balanced striking visuals with clear messaging, and reflected the premium nature of the collection, ensuring the launch made a lasting impression.